College of Arts & Sciences Branding Guide

how do we design for large, diverse audiences in a clear, cohesive and instructional way? 

OVERVIEW
A guide for departments to use when designing print projects within the College of Arts and Sciences as to encourage consistency across the brand.

PROJECT YEAR
2020

ROLE
Assistant Graphic Designer

TOOLS
Microsoft PowerPoint

I was delegated this job to create a branding guide for the College of Arts & Sciences that was both incredibly resourceful and easy to use. The purpose of this guide was to provide one place where all of our design guidelines could be referenced to ensure a cohesive branding image across all independent departments within the college. The challenge with designing this guide was to make it as easy-to-use as possible, while ensuring a clean, straightforward design that appeals to the human mind.

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